Best Sales Enablement Tools of 2024
Prashanth Kancherla
Jul 22, 2024 | 14 mins read
If you’re in sales, you know the struggle – numbers not where you want them to be, and feeling stuck with the same old results month after month. Don’t worry, you’re not the only one facing these challenges.
However, giving your sales team the right tools to succeed can make all the difference. That’s where sales enablement tools come in. These platforms give your team everything they need to connect with customers, answer their questions, and close more deals.
But here’s the tricky part – there are tons of these tools out there. How do you know which one is right for your team? That’s exactly what we’re here to help with.
In this guide, we’ll break down the best sales enablement tools available right now. We’ll look at what makes each one special and how they can help your team sell more effectively. Read along!
What is Sales Enablement?
Sales enablement is a strategic approach that equips sales teams with the tools, content, and information they need to sell more effectively. It’s about providing sales reps with everything they require to engage buyers successfully throughout the sales process.
This includes creating and organizing sales content, implementing customer relationship management (CRM) systems, offering training and coaching, and developing sales strategies. The goal is to make salespeople more efficient and effective in their roles.
Also, sales enablement ensures that the content created by marketing teams is relevant, easily accessible, and effectively used by sales reps. This alignment extends to lead generation and management, where marketing teams work to provide sales with high-quality, sales-ready leads.
What are Sales Enablement Tools?
Sales enablement tools centralize all your sales resources – customer data, marketing content, training materials, and performance metrics – in one accessible place. By organizing and delivering the right information at the right time, they help your sales reps engage customers more effectively and close deals faster.
However, these tools do more than just organize content. They provide valuable insights into your sales process, showing which materials resonate with customers and which strategies lead to success. By bridging the gap between marketing and sales, they ensure your team’s efforts are aligned and effective. Sales enablement tools also offer training features and performance tracking, helping your reps continually improve their skills.
Factors to Choose the Right Sales Sales Enablement Tool
Choosing the right sales enablement tool can significantly boost your team’s performance. With numerous options available, it’s crucial to focus on features that align with your specific needs and goals. Here are key factors to consider when selecting a sales enablement tool:
- Customizable Organization: Look for a tool that allows you to tag and categorize content with custom properties. This feature helps sales reps quickly find the right materials for each stage of the sales process, whether it’s a product overview, case study, or thought leadership piece.
- Robust Analytics: Choose a tool that provides detailed insights into content performance. This data helps you understand which materials are most effective, allowing you to refine your sales strategy and content creation efforts.
- User-Friendly Interface: A clean, intuitive interface is essential. Your sales team should be able to navigate the tool easily, finding what they need without wasting time. A complicated system will likely face adoption challenges and slow down your sales process.
- CRM Integration: Seamless integration with your existing Customer Relationship Management system is crucial. It allows sales reps to access all necessary information and content within a single platform, streamlining their workflow.
- Mobile Compatibility: In today’s fast-paced sales environment, your team needs access to tools and content on the go. Ensure the tool you choose works well on mobile devices, allowing reps to add notes, respond to emails, and share content from anywhere.
Overview of Top Sales Enablement Tools Based on Category
From managing content and customer relationships to creating engaging presentations and generating proposals, these tools are designed to optimize various aspects of the sales process. Below is a curated list of top tools categorized by their primary function, along with their best uses.| Category | Tool Name | Best For |
|---|---|---|
| Content Management | Seismic | In-depth content intelligence |
| Highspot | Optimizing content with AI | |
| Showpad Content | Efficient content distribution | |
| CRM | Salesforce Sales Cloud | Scalable CRM solutions for enterprises |
| HubSpot Sales Hub | Combining marketing and sales seamlessly | |
| Demo and Presentation | Storylane | Creating interactive product demos |
| RELAYTO | Delivering immersive presentations | |
| Digital Sales Rooms | Aligned | Ideal for new DSR users |
| GetAccept | Deal rooms with video integration | |
| Proposal Generation | PandaDoc | Automating document creation |
| Qwilr | Crafting interactive web proposals | |
| Revenue Intelligence | Gong.io | AI-driven conversation insights |
| Klue | Gathering competitive intelligence | |
| Sales Engagement | Outreach | Engaging sales through multiple channels |
| Ozonetel | Advanced dialer solutions, AI-based insights | |
| SalesLoft | Streamlining revenue workflows | |
| Sales Training | MindTickle | Enhancing sales readiness interactively |
| SalesHood | Facilitating peer learning and coaching | |
| Spekit | Providing timely enablement | |
| Video Messaging | Vidyard | Sending personalized video messages |
| Loom | Communicating asynchronously via video |
List of Best Sales Enablement Tools
Now, let’s get into the details of each of these sales enablement tools, along with its features, pricing and user rating to help you decide on the best platform to deploy in your organization.
Seismic
Seismic helps big companies manage their sales content. It’s great when you have many products and different types of customers.
Key features:
- LiveDocs: Automatically changes documents to fit each customer
- Workflow automation: Makes creating and approving content easier
- AI-powered search: Quickly finds the right content for salespeople
- Content analytics: Shows which sales materials work best
Pricing: Seismic offers customized plans tailored to your organization’s needs. Reach out to their sales team for a personalized quote.
G2 Rating: 4.7/5
G2 Review: “Seismic makes it super easy for your Sales team to find and share content and to see how it’s resonating, and for Marketing to track what content is adding value.”
Highspot
Highspot uses smart technology to help sales teams use the best content and strategies.
Key features:
- Contextual intelligence: Suggests the best content for each sales situation
- SmartPage technology: Creates sales guides that change based on how customers respond
- Integration ecosystem: Works well with other sales and marketing tools
- Pitch optimization: Learns from successful sales pitches to help improve future ones
Pricing: Contact Highspot for a custom pricing plan designed to fit your organization’s unique requirements.
G2 Rating: 4.7/5
G2 Review: “Highspot is a great content management, training and coaching platform that allows us to equip, train and coach our sellers.”
Ozonetel
Ozonetel’s unified CX platform offers flexible dialer options, omnichannel support, and AI-based solutions to ensure seamless connectivity and provide quick insights, boosting sales and enhancing customer experience.
Key Features
Faster Connections: Enables agents to connect faster to live prospects and provide hands on customer data
Inbound Lead Acceleration: Accelerates inbound lead cycles and automates callbacks for missed calls.
Managerial Oversight: Allows managers to schedule calls, retries, and oversee campaign performance.
AI Analysis: Leverages AI to analyze sales interactions across 25+ different dimensions.
Sales Pitch Improvement: Identifies gaps in your sales pitch and key objections preventing conversions.
Script Optimization: Analyzes successful sales pitches to fine-tune scripts and improve team performance.
Pricing: Customized Demo available
G2 Rating: 4.6/5
Review
“It’s very easy to operate, and user-friendly which allows uninterrupted business calls and ensures a smooth journey.”
Showpad Content
Showpad Content is great for sales teams who often work away from the office and need to present on mobile devices.
Key features:
- Buyer engagement tracking: Shows how customers interact with shared content
- Content activation: Turns regular content into interactive presentations
- Content governance: Makes sure salespeople use the latest approved materials
- Offline access: Lets salespeople use content without internet
Pricing: Reach out to Showpad’s team for a tailored pricing package that aligns with your business needs.
G2 Rating: 4.6/5
G2 Review: “Showpad makes it very easy to centralize all sales content and share it with prospects, clients, and partners.”
Salesforce Sales Cloud
Salesforce Sales Cloud is a complete system for managing customer relationships. It can handle everything from small to very large businesses.
Key features:
- Lightning Experience: A modern, customizable interface
- Process Builder: Creates automated workflows without coding
- Einstein AI: Predicts which leads are most likely to buy
- AppExchange: Adds extra features through thousands of apps
Pricing:
- Starter Suite: $25 user/month
- Pro Suite: $100 user/month
- Enterprise: $165 user/month
- Unlimited: $330 user/month
- Einstein 1 Sales: $500 user/month
G2 Rating: 4.3/5
G2 Review: “It’s fairly friendly to use once you have some experience both with Salesforce and with other CRM tools.”
HubSpot Sales Hub
HubSpot Sales Hub is good for small to medium-sized businesses. It combines sales and marketing tools in an easy-to-use package.
Key features:
- Email tracking and notifications: Alerts when someone opens your email
- Deals pipeline: Shows your sales progress visually
- Conversation intelligence: Analyzes sales calls to help improve skills
- Meeting scheduler: Makes it easy for customers to book meetings with you
Pricing:
- Free: $0/month (no credit card required)
- Starter: Starting at $20/month per seat
- Professional: Starting at $100/month per seat
- Enterprise: Starting at $150/month per seat
G2 Rating: 4.4/5
G2 Review: “Hubspot is extremely powerful and customizable but also very easy to use and quick to get started with right out of the box.”
Storylane
Storylane specializes in creating interactive product demos quickly and easily. It’s ideal for businesses looking to enhance their sales presentations and customer engagement.
Key features:
- Detailed analytics: Provides in-depth insights on demo performance, engagement metrics, and user behavior.
- Auto-screen linking: Automatically connects screens as you interact with your product, creating seamless demos.
- Account reveal: Embeds demos on various platforms and captures firmographic data on anonymous viewers.
- Editable demo content: Allows editing, blurring, or hiding of content within the tool, with bulk personalization options.
- Custom integrations: Seamlessly connects with over 30 tools including HubSpot and Marketo.
Pricing:
- Solo: Free
- Starter: $40 per creator/month
- Growth: $100 per creator/month (minimum 5 creators)
- Enterprise: Custom pricing
G2 Rating: 4.8/5
G2 Review: “Really effective way of demonstrating your product to people.”
RELAYTO
RELAYTO transforms static presentations and documents into interactive experiences, making it particularly useful for businesses with complex or technical products.
Key features:
- Rich media integration: Embeds videos, 3D models, and other rich media into documents.
- Interactive document creation: Converts static PDFs into engaging, interactive experiences.
- Dedicated prospect hubs: Creates specific content hubs for individual prospects.
- Smart content sharing: Offers options for gated, public, or private access to content.
Pricing:
- Public: Free for individuals
- Pro: $65/month
- Team: $800/month
- Business: $2700/month
G2 Rating: 4.7/5
G2 Review: “RELAYTO is a very user-friendly tool. It allows for easy implementation to make presentations more creative.”
Aligned
Aligned offers user-friendly digital sales room software, perfect for businesses new to this technology or looking for an intuitive solution.
Key features:
- Advanced buyer insights: Provides real-time alerts and detailed analytics on room interactions.
- Customizable microsites: Creates branded, personalized digital spaces for each buyer.
- Secured sharing: Protects sensitive information with six levels of customizable permissions.
- Adaptable templates: Offers standardized selling strategies while maintaining consistency across transactions.
Pricing:
- Starter: Free
- Basic: $29 per seat/month
- Pro: $49 per seat/month
- Enterprise: Custom pricing
G2 Rating: 4.8/5
G2 Review: “Aligned was easy to use, and setting up a first room was done quickly.”
GetAccept
GetAccept is designed for organizations with longer, complex sales cycles, focusing on enhancing document workflows with integrated video messaging and live chat.
Key features:
- CRM integration: Seamlessly connects with existing CRM and other sales tools.
- Video messaging: Allows recording and embedding of personalized video messages in deal rooms.
- Deal rooms: Provides secure, collaborative spaces for managing complex sales processes and documents.
- Secure electronic signatures: Simplifies agreements with fast, secure e-signatures.
Pricing:
- Free 14-day trial
- Professional: $79 per user/month
- Enterprise: Custom pricing
G2 Rating: 4.6/5
G2 Review: “Moving over to automation from manual paperwork has saved us infinite time over the last year.”
PandaDoc
PandaDoc streamlines document creation and e-signature processes, making it ideal for companies dealing with complex proposals or contracts.
Key features:
- Interactive features: Adds eSignatures, fillable forms, and data rooms to documents for enhanced engagement.
- Real-time analytics: Tracks document views, downloads, and signing activity to understand prospect interest.
- Template library: Offers a wide range of customizable templates for various document types.
- Automated workflows: Automates tasks like sending reminders and chasing signatures.
Pricing:
- Essentials: $19 per seat/month (max 2 seats)
- Business: $49 per seat/month
- Enterprise: Custom pricing
G2 Rating: 4.7/5
G2 Review: “PandaDoc hits all the required pointers for our business.”
Qwilr
Qwilr is a sales proposal management software that streamlines the creation of visually appealing and interactive proposals.
Key features:
- Customizable templates: Offers over 70 professional proposal templates for easy customization.
- Document automation: Generates personalized proposals and quotes with dynamic content and smart blocks.
- Asset management: Organizes and stores sales collateral for easy access and consistent branding.
- Real-time tracking: Monitors prospect interactions with documents for tailored follow-up strategies.
- AI proposal feature: Assists in creating content on the go (available as an add-on).
Pricing:
- Business: $35 USD user/month (billed annually)
- Enterprise: $59 USD user/month (billed annually)
G2 Rating: 4.5/5
G2 Review: “Love how easy it is to spin up quotes and to keep track of them. Our proposals look uniform and professionals will make very little effort.”
Gong
Gong provides conversation intelligence and sales insights by analyzing sales calls and meetings.
Key features:
- Real-time conversation intelligence: Analyzes sales interactions as they happen.
- AI-driven insights: Offers nuanced and actionable insights into sales conversations.
- Deal tracking: Identifies risks and opportunities in ongoing deals.
- Performance analytics: Helps refine sales strategies based on successful tactics.
Pricing: Customized
G2 Rating: 4.7/5
G2 Review: “It’s an incredibly useful tool and doesn’t require any training to use well.”
Klue
Klue is an AI-powered intelligence platform for gathering insights on sales processes and go-to-market strategies.
Key features:
- Intel digest: Keeps the organization updated on new competitive information.
- On-demand searchable answers: Provides quick access to relevant competitive intel.
- Measure feature: Tracks content adoption and measures its impact on revenue.
- Win-loss program: Offers unbiased feedback on sales performance.
Pricing: Customized
G2 Rating: 4.8/5
G2 Review: “From the sales process through onboarding and getting use out of the product, we have benefited greatly from Klue’s team regarding best practices and execution.”
Outreach
Outreach is a sales enablement platform that optimizes multi-channel outreach efforts with automated sequences and AI-driven engagement insights.
Key features:
- Sequence builder: Creates automated, multi-touch outreach campaigns across various channels.
- AI-powered engagement scoring: Prioritizes leads based on likelihood to engage.
- Actionable analytics: Provides insights on campaign performance and team productivity.
- Conversation intelligence: Analyzes sales calls to provide coaching opportunities and best practices.
Pricing: Customized
G2 Rating: 4.3/5
G2 Review: “It makes it very easy to manage a lot of prospects and keep track of who is being reached out to.”
SalesLoft
SalesLoft is a comprehensive revenue operations platform that unifies prospecting, deal management, and customer engagement.
Key features:
- Cadence automation: Enables the creation of personalized, multi-channel outreach sequences.
- Conversation intelligence: Records and analyzes sales calls to provide coaching insights.
- Deal management: Offers a unified view of deal progress and next best actions.
- Revenue Analytics: Provides detailed reporting on team performance and revenue impact.
Pricing: Customized
G2 Rating: 4.5/5
G2 Review: “It is simple to use and can be readily integrated with Salesforce.”
MindTickle
MindTickle is a comprehensive sales enablement platform focusing on analytics, skill development, and content management.
Key features:
- Integrated insights: Combines sales data, content management, and training in one platform.
- AI-driven analysis: Examines customer interactions and sales rep behavior to identify winning strategies.
- Gamified training: Uses quizzes and role-plays to enhance skill development and engagement.
- Personalized coaching: Provides AI-recommended next steps and identifies deal risks.
Pricing: Customized
G2 Rating: 4.7/5
G2 Review: “What I like best about Mindtickle is its comprehensive approach to sales enablement, sales simulations, and coaching and feedback tools.”
SalesHood
SalesHood is a platform that emphasizes digital sales rooms and training solutions to boost sales productivity.
Key features:
- Digital sales rooms: Provides personalized spaces for sharing sales content with prospects.
- AI-powered analytics: Offers insights to improve sales approaches continuously.
- Training programs: Includes sales playbooks, coaching modules, and onboarding materials.
Pricing: Starting at $40 per user/month
G2 Rating: 4.6/5
G2 Review: “What I love most about Saleshood is how it brings everything a sales/support team needs into one place.”
Spekit
Spekit is a sales enablement software focused on knowledge management and seamless content access.
Key features:
- Browser extension: Embeds resources across various tools using a Chrome extension.
- SpekitAI: Assists in rapid content creation and translation.
- SmartSend: Tracks buyer engagement with shared content.
- Knowledge base: Centralizes all sales-related content and information.
Pricing: Customized
G2 Rating: 4.7/5
G2 Review: “Spekit has great UI – makes it simple to use and visually appealing for end users.”
Vidyard
Vidyard specializes in video-based sales enablement, allowing for personalized and interactive video content.
Key features:
- Interactive video elements: Embeds calls-to-action within videos.
- Video analytics: Provides in-depth insights into viewer behavior.
- Personalized video hubs: Creates customized hubs for different audiences.
- CRM integration: Connects video data with customer relationship management systems.
Pricing:
- Free: $0
- Pro: $19 USD/month (billed annually)
- Plus: $59 per person/month (billed annually)
- Business: Custom pricing=
G2 Rating: 4.5/5
G2 Review: “With vidyard I can easily create and send short videos to my customers with all the features enabled, which allows me to save a lot of time in my daily work.”
Loom
Loom focuses on asynchronous video communication for sales teams, enabling personalized demos and improved outreach.
Key features:
- Quick demo sharing: Allows fast screen and webcam recording for product demonstrations.
- Asynchronous sharing: Enables sending recordings without scheduling live calls.
- Personalized touches: Includes intros, outros, and webcam footage for building rapport.
- Real-time feedback: Offers comments and timestamps within recordings for gathering feedback.
Pricing:
- Starter: Free
- Business: $12.50 USD/Creator/month (billed annually)
- Enterprise: Custom pricing
G2 Rating: 4.7/5
G2 Review: “One of the outstanding features of Loom that has encouraged me to use it regularly is its ease of use.”
Research Methodology
To compile this comprehensive list of sales enablement tools, we conducted thorough research and analysis of the current market offerings. Our goal was is to provide a diverse range of solutions that cater to various aspects of sales enablement, from content management to training and analytics. Here’s an overview of our research methodology:
- Comprehensive Market Analysis: We began by conducting a broad survey of the sales enablement market, identifying key players and emerging innovators in the field. This involved examining industry reports, tech news sources, and professional networks to create an initial list of potential tools.
- User Feedback and Reviews: We scoured user reviews and testimonials from reputable sources to gauge real-world performance and user satisfaction. This helped us understand the practical benefits and potential drawbacks of each tool.
- Pricing Considerations: While not the primary factor, we considered the pricing structures of these tools to ensure we included options suitable for various budget levels, from startups to enterprise-level organizations.
- Innovative Technology: Special attention was given to platforms leveraging cutting-edge technologies like AI and machine learning. These advanced features often provide more sophisticated insights and automation capabilities.
- Customization and Scalability: We looked for tools that offer flexibility in terms of customization and the ability to scale with growing businesses. This ensures the tool remains valuable as a company’s needs evolve.
- Integration Capabilities: The ability to integrate with other common sales and marketing tools was a crucial factor. We favored platforms that offer seamless connectivity with CRMs, marketing automation tools, and other essential software.
Conclusion
Each of these tools brings something unique to the table. Whether you’re a small startup or a global enterprise, there’s a sales enablement solution here to supercharge your team’s performance. The key is choosing the one that best aligns with your specific needs, workflow, and growth trajectory.
As we look to the future of sales enablement tools, we can expect a landscape shaped by advanced technologies and a deeper understanding of the sales process. Artificial intelligence and machine learning will play increasingly pivotal roles, not just in analyzing data, but in proactively guiding sales strategies.
Ultimately, the future of sales enablement is not just about supporting sales teams; it’s about transforming the entire sales process to be more efficient, effective, and aligned with the rapidly changing expectations of modern buyers.
