What Is The Difference Between Inbound And Outbound Call Centers?

Typically, a place that maps more incoming calls is called an inbound call center. On the other hand, centers that make more outgoing calls are called outbound call centers. The tipping point, for the sake of clarity, is 50%.
So, if a contact center makes more than 50% outgoing calls than incoming calls, it will be called an outbound call center. And conversely, if more than 50% calls are inbound, it will be called an inbound call center.
Outbound calling means outgoing calls made by agents (or sales representatives) for sales, follow-ups, renewal reminders, or updates. Inbound calling means incoming calls taken by agents for customer support or inquiries.
To understand the nature of work, purpose, agents, attributes, customers, level of challenge, and effect on business, let’s delve deeper into this.

Differences in Purpose

While the goal of any call center is a happy and satisfied customer, the way to achieve this differs in either case.
In an inbound call center, customers will be calling in with either questions, doubts, complaints, or suggestions where he or she needs the assistance of agents. The agents will help the customer resolve any concerns they may have. The customers’ need for service is high, and closing the interaction positively is more in the agent’s control.
Conversely, in an outbound process, the agents call the customer. It may be for sales, payments, updates, offers, or renewals on products or services. The customer may or may not be receptive, as his need for the same is not verified. Neither is the time of contact at his convenience. As a result, success rates are lower.

Differences in Technology

Technology-wise, both an inbound and outbound contact center will focus on different features from the call center software they will be using.

An inbound call center will require technologies such as:

See what tools and features our inbound call center offers.

Outbound Call centers would need:

See what tools and features our outbound call center offers.

Differences in Agent Training & Attitude

While both types of work have merit, in terms of agent attributes, some differences are natural. In an inbound center, customers feel in charge. Agents need to have customer information at their fingertips, as soon as a call comes in. They need to be polite and have both excellent listening skills and problem-solving skills.
While in an outbound center, agents are encroaching on people’s time. These agents often need to adopt a slightly more aggressive attitude. They need to be good at recognizing prospects’ moods, selling, persuasion, and closing.

Differences in Business Impact & Challenges

Finally, the effect on the business of both inbound and outbound call centers is essential, yet the level of challenge is different in both. Outbound contact centers are measured in terms of high conversion ratios. While Inbound Contact centers are measured in terms of resolution speed and customer satisfaction.

Conclusion

All in all, the importance of neither can be undermined. Fine-tuning the processes while having a good grip on the changing market along with excellent training of the agents is a mantra to running a successful Contact Center. 

If you are looking to learn more about call center solutions and features, learn more about our product offerings with our risk free 21 day free trial.

Also Read: How to Setup a SAAS Call Center

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