LTV to CAC Ratio

8:1

3:1 is considered good

Months to Recover CAC

5 Months

12 months is considered good

MRR Growth

8%

ARPU

$652

LTV

$25000

Churn

2%

CAC

$3000

Why?

Since a lot of people were asking for the base spreadsheet used to calculate these metrics, I have created a template in Google docs. Feel free to download and use it as you see fit. You can just modify the "blue" numbers with your own numbers and see your metrics. Base Spreadsheet

Credits: Highly inspired by the spreadsheet from David Skok at http://www.forentrepreneurs.com/