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Hindustan Unilever Limited (HUL)

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Hindustan Unilever Limited (HUL) Is India’s Largest Fast Moving Consumer Goods Company 

Challenge

  • Run a large scale campaign pan India able to handle a large volume of calls – inbound and outbound
  • Flexibility to create a rule-based IVR campaign which can be modified as per suitable brand content to be promoted as well as to run timely consumer-focused campaigns

Solution

  • Ozonetel deployed a customized IVR application on Kookoo with the ability to handle >10000 calls at a time

Result

  • KKT has reached over 50 million users
  • The campaign won four Lions (three Gold, one Bronze).

Access Complete Study

“KKT will continue to augment our media reach in areas where we have no media option.”
Priya Nair, Vice-president, HUL (Detergents business)

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