Pratham Books

Estimated reading time: < 1 min

Pratham Books used Ozonetel’s “Missed call” feature along with a radio integration to provide storytelling to over 58528 children in 2 languages across 4 states of India.

Challenges

  • To give children across India access to free storytelling sessions.

Solution

  • Caller dials the advertised phone number.
  • The call disconnects.
  • The caller receives immediate callback: this is Pratham Book’s “Missed call do, Kahani Suno” (meaning: give a missed call, hear a story).
  • S/he now can now select their language and listen to a story.
  • This uses the Ozonetel’s IVR Dialer integrated with Radio.

Result

  • 58528 callers called an average of 5 times each to listen to the stories from across Haryana, Jaipur, Himachal Pradesh, Punjab, and Uttar Pradesh.

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