IOCL: Engaging Audiences with a Unique SMS Contest to Increase Brand Awareness and Sales

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The “Diesel Bharo – Truck Jeeto” campaign by Indian Oil Corporation Ltd.(IOCL) was created to increase brand awareness, improve engagement, and build brand loyalty with their target audience, the truck drivers. It also helped drive sales for the duration of the contest. This innovative 90-day long campaign helped IOCL  to connect with truck drivers across the country while simultaneously collecting valuable data.

What was the campaign all about?

In this campaign, drivers purchasing diesel of 50 liters or more on a single bill stood a chance to win a new truck. Additionally, 10,000 lucky customers also won diesel vouchers worth Rs. 1,000 daily. The underlying theme was from being a driver, you could become the owner of a truck.

How did we help?

Ozonetel was IOCL’s partner for this campaign. We helped IOCL  to seamlessly target truck drivers across the country, store leads and collect data, and also generate helpline or support numbers for participants. Valuable data points included frequency of purchase, size/tonnage of the truck, quantum of purchase, and more.

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