Yours is a start-up in a highly competitive market with tremendous growth potential. You have a 20-member team and roles are fluid – employees are not restricted to specific departments but contribute across functions to develop the enterprise. You conduct business across three cities and plan to expand your customer base. You need to keep costs low so that you can reinvest more into making the business grow. In the midst of all this do you really want to worry about setting up and maintaining a business phone network? Shouldn’t you just leave it to experts that do just this for you at a reasonable price? Cloud telephony, one of the most sophisticated business tools available today, is especially effective for small or medium but growing enterprises. A growing number of businesses are making the switch from traditional business phones. A report by Markets and Markets valued the global cloud telephony or hosted PBX market at USD 4.19 billion in 2017, the base year for the research. The study predicts that the industry will grow at a compounded annual growth rate of 14.9% between 2018 and 2023. Let's explore the many reasons why so many businesses are switching to the cloud. What is the difference between traditional telephone systems and cloud telephony? Traditional phone system. A business phone is what most enterprises were using before cloud telephony stormed the skies and simplified things further. You had a fixed landline that is operated by a telephone company. You had to have a dedicated team to answer calls and direct them to the right people. You had to maintain an upkeep schedule. And you would have to do this for every location you do business in. Cloud Telephony. Cloud telephony, meanwhile, is a cloud-based voice and messaging service that allows you to connect with your customers using a remotely hosted system and a virtual number. In other words, it is a remotely hosted PBX system or a cloud contact center that works on VoIP (Voice over Internet Protocol) and PSTNs (Public Switched Telephone Networks). A cloud telephony service provider will be the interface between you and your callers. So, while business phones are confined to the locations there are connected in, cloud telephony transcends geographical boundaries and allows you and your customers to connect whenever you like, wherever you are. Simply put, it allows making and receiving calls through the web as against through conventional business phone systems. Unlike traditional telephony, cloud telephony allows your staff to work from anywhere. Like most innovations, cloud telephony is designed to enhance productivity. It scores over traditional business phone systems on a number of counts. We have outlined a few. Why cloud telephony is better than traditional phone systems? Low-cost: Let’s start at the beginning. Moving to a cloud telephony system can save you hundreds of dollars, if not more. You do not have to invest in hardware for setting up an entire business phone network on multiple premises and hiring people to operate and [...]
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Today, technology is popularly used in nearly every aspect of the sales cycle. From basic calling to more complex elements of lead generation, prospecting, tracking and CRM. However, sales agents still end up spending a chunk of their time manually working through tasks that could easily be automated, making the entire sales process frustrating, laborious and inefficient. For example, it is not uncommon for agents to waste productive time: Trying to get through to qualified customers Calling customers whose numbers are on the DND list Manually inputting call details Finding and consolidating customer information, and then, not being able to find them at a glance when chatting with a potential lead Juggling between multiple pieces of software Calling customers days after they’ve expressed interest through web forms, for instance Manually mapping callers to tickets What a challenge it is to find a solution that meets these pain points and more! So, what should a small business look for, in a phone system for efficient sales management? Here are 8 tips that could help: Tip 1: Look for automated dialing. It takes 18 or more phone dials to connect with a prospect, and call-back rates are below 1%. On average, agents spend a measly 10-20% or so of their time being productive, where they manage to get a hold of qualified customers. The remainder of the time is spent on inefficient, wasteful tasks like manual dialing, mis-dialing, dropped calls, sifting through lists, and listening to busy tones. Look for a small business phone system that can automate dialing. Double productivity through increased operational efficiency, increased talk time for agents, and better lead conversion. Tip 2: Look for Compliance For efficient sales, it is critical to have a DND compliant database. Once their number is DND registered, customers can register a complaint for receiving unsolicited commercial text messages or phone calls. Look for a phone system that can scrub your database to ensure your list is DND compliant. Tip 3: Look for CRM integration. Your small business may be using CRM solutions like Zoho, Zendesk, Freshdesk or even Salesforce. Make sure your phone system gives a seamless integration. This arms your sales agents with the right tools to be efficient. CRM integration ensures efficient sales processes now, and as your business grows and scales in the future. For starters, a lot of manual labor is automated, and sales agents can easily access information at a glance. For example, look for features that can: Auto-log calls so that sales agents don’t waste time manually doing it. Auto-call customers when they fill out a webform. Agents get real-time alerts when customers express interest and is armed with all the relevant info. Agents simply click to call interested customers. Easily access relevant data on leads as agents talk to /chat with them. Agents don’t need to toggle between different software or windows, thereby making their operations more streamlined and productive. Use IVR to send reminders for last dates, renewals, payments, greetings, announcements and [...]
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