Missed Call Service:How to start a Missed Call Campaign-Ozonetel

A Marketing tool for your business

Ozonetel enables businesses to run “Missed call campaigns” on its platform. Ozonetel has created a world record by handling over 1 billion Missed calls in the last nine months for its customers. We run the World record holding KKT campaign for Hindustan Unilever, the largest missed call campaign in the world (Read).

Missed call application What can a business do with a missed call?

Measure marketing campaigns, reach the right target segments and get the best ROI on promotional campaigns

Lead Generation
Marketers run promotional campaigns across mediums but find a challenge to judge ROI’s. Missed calls help to capture 100% of the leads coming from different mediums.
Survey and Feedbacks
Businesses can get real time customer feedback on service/product and if required alerts can be built on SLAs and actions can be taken. The surveys can be in the language of choice.
New user activations
Generate interest and get new users engaged with the brands via different campaigns.
Run Contests & Content on Demand
Incentivize users / target audience to engage with the brand. Give content on demand to users on information like help material, new offers, new products etc.

Try a free demo today to experience our missed call solution!

Missed-Call-Service How it Works

Customers gives missed call to promoted number (Product, TV, Social media, papers etc.) Each missed call is recorded in a database of prospect customer. Companies use the database to authenticate, advertise or engage with them. And incentivize them with options like - free talktime, free content(audio songs), vouchers etc.

CASE STUDIES

Big Basket

Big Basket is India’s largest on-line food and grocery store, with over 10,000 products and over 1,000 brands. Big Basket sells products in categories such as fresh fruits and vegetables, grocery and staples, meats, personal care, and home and kitchen products.

Challenges Faced:

Ineffective voice/email customer management

Delayed Social Media responses

Non-scalable and significant Capex requirements

The Ozonetel solution –

CloudAgent

The Ozonetel impact:

Saved

~INR 5,00,000

of Capex investment

over2years

REAL-TIME

CUSTOMER SUPPORT

across various touchpoints –

social media,voice,andemail

CONSISTENT MANAGEMENT

AVERAGE HANDLING TIME (AHT)

of2.5 minutesdue to the

stability and robustness of solution

Achieved

industry leading

First Time Resolution

(FTR) of 85%
Shaadi.com

Shaadi.com is the world’s largest online matrimonial store. Part of People Group, it has more than 30 million members and has matched more than 3.2 million couples since its inception.

Challenges Faced:

No centralized visibility
into leads

Manual data entry into CRM

Lack of connectivity between agent and CRM systems

The Ozonetel solution –

CloudAgent

The Ozonetel impact:

125%

efficiency

in lead management

Complete visibility

across India

due to CRM system

200%

growth

withno Capex

No capital expenditure

in technology

Anupam Mittal, Founder, Shaadi.com

“We rely solely on Ozonetel for managing our leads and ensuring that our members have a seamless experience as they reach out to us from our TV campaigns.”
Kan Khajura Tesan

Unilever is a Consumer Packaged Goods conglomerate with more than $8 billion in annual advertising spend. The firm is rural-focused and has been experimenting with using mobile phones to substitute TV and outdoor advertisement. Ozonetel crafted Kan Khajura Tesan, an on demand-entertainment channel for Unilever to:

Connect with a media
dark audience

Reach 30 million people

Create a “Spotify” feature
on phones

The Ozonetel solution –

Brand Agent

The Ozonetel impact:

50 million

active usersfrom rural India

3.2 Lakh

missed callsfrom 28,000unique members

100 million

ad impressions
YLG

YLG is a chain of salons and spas for cosmetic and aesthetic care. They have 33 salons across Bangalore and Chennai and aim to expand to 200 salons across India.

Challenges Faced:

No system to monitor performance of agents

Missed leads

Only 15% of contacts in CRM were being contacted

The Ozonetel solution –

Cloud Agent

The Ozonetel impact:

200%

increase

in call-answer ratios

150%

increase

in lead conversions

Improvement

in repeat visits

Enhanced

Agent efficiency

through real-time dashboard
CIDCO

City and Industrial Development Corporation of Maharashtra Ltd. aimed at improving infrastructure in Mumbai, and creating a self-sufficient, sustainable city on the mainland across Thane creek. The result is Navi Mumbai, one of the largest planned cities.

Ozonetel was involved in this project to:

Establish a facility for citizens to receive assistance during emergencies

Implement a stable and reliable system that would work even in the absence of electricity

Facilitate immediate and relevant action on receiving emergency calls

The Ozonetel solution –

Cloud Agent

The Ozonetel impact:

Significant decrease

in turnaround time

of response to emergency calls

150%

increase

in lead conversions

Increase in

overall efficiency

due to automated call flows

Complete

Audits available

withCall recording feature