Hindustan Unilever Limited (HUL) is India's largest Fast Moving Consumer Goods Company 
Challenge
  • Run a large scale campaign pan india able to handle large volume of calls – inbound and outbound
  • Flexibility to create a rule based IVR campaign which can be modified as per suitable brand content to be promoted as well as to run timely consumer focused campaigns
Solution
  • Ozonetel deployed a customized IVR application on Kookoo with the ability to handle >10000 calls at a time
Result
  • KKT has reached over 50 million users
  • The campaign won four Lions (three Gold, one Bronze). Read More..
“KKT will continue to augment our media reach in areas where we have no media option.”
Priya Nair, Vice-president, HUL (Detergents business)